Released on: August 20, 2008, 2:06 am

Press Release Author: parul Arora

Industry: Education

Press Release Summary: Apeejay Institute of Mass Communication (AIMC) was
established in 2003 under the aegis of the reputed Apeejay Education Society. AIMC
has today emerged as one of the best media institute

Press Release Body: TAM CEO gives tips on garnering TRPs


New Delhi, August 14, 2008 - Studying audience behavior for the segment your program
targets is the key to improving viewership ratings, said Mr. LV Prasad, CEO of
Television Audience Management (TAM). He was addressing the students of the new
batch of Mass Communications and Management at the Apeejay Institute of Mass
Communication in the city. As an agency that looks into television audience, the
TAM head advised students that building interest factors in the programs and
differentiating from look-alike channels were crucial factors.

Giving his valuable insights, he referred to the wedding of Bollywood celebrities -
Abhishek Bacchan and Aishwarya Rai - which was emulated by the popular television
serials being aired around the same time to boost their TRPs. Another example was
of the highly popular incident of a small child, Prince, which had the entire
country glued to their TV screens for nearly two days. The success of the coverage
was due to the camera inside the well, which captured the emotions of the child.

Apeejay Institute of Mass Communication (AIMC) was established in 2003 under the
aegis of the reputed Apeejay Education Society. AIMC has today emerged as one of the
best media institute and offers courses in TV and Radio Production including News
reporting & Anchoring, Advertising, Public Relations, Event Management and Print
Journalism.

Prof. Ashok Ogra, Director, of the Institute said, "We are pleased that Mr. Krishnan
has visited our institute and shared his valuable insights with the students and
faculty. Such initiatives are past of our endeavor to expose our students to experts
so that they may learn from their real world experiences."


About Apeejay Education Society
The Apeejay Education Society (AES) was set up in December 1967 at Jalandhar. AES is
a constituent unit of the industrial house Apeejay Stya. The major objective of the
AES is to provide educational facilities to students irrespective of gender or age.
At its inception, it had decided to set up educational institutions - schools for
imparting primary and secondary education, colleges for imparting higher education
in graduate and post graduate levels, technical institutes for providing technology
based courses and professional institutes for offering courses on communication,
computer sciences and management. AES runs 13 schools and 13 institutions of higher
learning across the country.

The Apeejay Educational Society is in the process of being recognized as a deemed
university.



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